Pick the number you are judged on. We have six months to move it.
Six months of senior work on one metric you already report, and at the end it is yours, documented, with your own people running it. No hire, no retainer.
Twelve months of your opportunity records. No cost, no obligation.
Where the gap is
Under about five hundred people there is usually no revenue operations hire. Sales leadership owns the number. Marketing owns the campaigns. IT owns the tools.
Nobody owns the path a new opportunity takes from the moment it arrives to the moment somebody works it. That is where most of the loss lives. It is also the one part of the business with no name on it, which is why it never comes up in a planning meeting.
You already know this. It is why the forecast conversation keeps circling back to the same three deals, and why the answer to "what happened to that lead" takes two days.
The obvious alternative
What a hire costs before it works
Hiring for this is the sensible first thought, so it is worth pricing properly.
Published ranges put a Director of Revenue Operations between roughly $148,000 and $242,000 a year, with the average near $187,000. Load that with payroll taxes, benefits and equipment and add a quarter to a third again. Use a recruiter and add a fifth of the first year's salary on top.
Then there is the part that never reaches the business case. Two to four months to find the right person. Another quarter before they understand your business well enough to change anything in it. You are most of a year in before the metric moves.
And it is permanent. A hire is a line you carry for as long as the company exists, and if the fit is wrong you spend the following year managing an exit instead of a number.
Six months. One metric, agreed from your own data. An end date that exists from the first day. At the end you hold the system, the documentation, and someone on your team who knows how to run it.
Our cost is in your plan, in writing, before you commit anything.
How the six months run
Four stages. The first one is free and you keep it whatever you decide.
01
Assessment
Twelve months of your opportunity records, and a written answer to three questions. How long a new opportunity waits before a person touches it. Where deals go quiet. Which sources produce work that closes. The limit: if the arithmetic does not justify going further, the document says so. You keep it either way.
02
Mapping
What your sales process does today, stage by stage and owner by owner, against what it is meant to do. This is where the one metric gets settled, out of your data rather than our opinion. The limit: a metric your records cannot measure is not a metric we will take on.
03
Building
The routing, the follow-up and the measurement behind that metric, built into the systems your team already uses rather than beside them. Nobody learns a new tool. The limit: where your system is closed and will not let anything in, we say so early and scope around it.
04
Training
Whoever owns it after we leave learns to run it, and gets it written down for the person who has to keep it working. Then we go. The limit: this only holds if you name that person in month one.
Every month you get a one-page report. It goes straight into your own review, written in your language rather than ours.
Usually not worth it yet
Replacing your CRM. Almost never the problem, usually the most expensive answer, and it resets every habit your team has.
Buying something to send more outbound while the inbound you already have waits a day for a reply. More volume into a process that leaks is more loss.
Automating a process nobody has mapped. You get the same result faster, which is worse.
Forecasting tools, while the stage data underneath them is not maintained. The tool will produce a confident number from records that stopped being updated in March.
What you own at the end
The system, running inside the tools you already pay for.
The documentation, written for the person who has to keep it working rather than for us.
Someone on your team who has been trained on it and can change it.
No retainer. Nothing here stops working when we do.
Start with your own numbers
What happens next
You fill in five fields. We reply with what to export from your CRM, which is one report and a few minutes of your time.
Then you get the written answer. How long a new opportunity waits before a person touches it, where deals go quiet, which sources produce work that closes, and what it would be worth to fix. All of it worked from your figures rather than from a benchmark.
No cost and no obligation. Your first AI plan is free.
The baseline is built in the first month and the first changes go in during the second. Most of the movement shows in months three through five. If it has not moved by month four, we say so in that month's report rather than at the end.
What do you need from us?
An export of twelve months of opportunity records to start. After that, access to the systems the work runs in, and about an hour a month of your time.
Who does the work?
One senior operator, thirty years in sales and in the systems underneath it. AI carries the volume. The judgment and the accountability sit with the person you talked to, and the person who built it is the person who answers when it breaks.
What if we already have someone in operations?
Then this is probably not for you, and the free assessment will say so.
What does it cost?
The number is calculated from your figures and stated plainly inside your plan, along with every other cost, before you commit to anything.