Sample · Property management

A sample Business Analysis for a property management firm.

A full Business Analysis for a fictional property management firm, with the list of numbers we track and the quarterly analysis that follows. Every figure is invented. The format and the depth are what you would receive.

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The documents

Read the whole sample.

First Business Analysis

Fourteen parts, built from the business's own records.

Print version (PDF)
The numbers we track

Ten main numbers and the supporting numbers behind them.

Print version (PDF)
Quarterly Business Analysis

We run one every three months. This is the second.

Print version (PDF)

What it reads

The software this sample was built from.

  • AppFolio
  • QuickBooks Online
  • Quo phone system
  • Listing sites
  • Google Business Profile
  • Website inquiry form
  • Vendor scheduling spreadsheet

Your own analysis reads whatever your business runs on.

Page one

The first page gives the answer.

01The short version

Property Management Business is a sound firm that is losing money in three places it cannot currently see. In one of them, most of the money lost belongs to your property owners.

What is working

  • The firm's revenue has grown each year, to $540,000 in the last twelve months. From your data
  • Tenants stay. 71% of leases that ended were renewed, and the average tenant has been in place 2.9 years. From your data
  • Property owners recommend you. 4 of your 6 new owners came from another owner. From your data

Where you are losing money

  • Empty units. A unit sits vacant for 34 days between tenants. In 29 of 36 turnovers it was not advertised until it was empty. 412 people who asked about a vacancy never got a reply. From your data
  • Fees you are allowed to charge and did not. 23 vendor invoices worth $9,840 were paid by the firm and never billed to the property owner. 96 invoices carried no markup, and 28 renewal fees were not charged. From your data
  • Property owners who leave. 5 owners left with 11 units. Three of them told you why in writing: late statements and repairs they heard about afterward. From your data

The three things to fix, in order

  1. Fill empty units sooner. What it is costing you: about $27,540 a year of your owners' rent, and about $2,340 a year of the firm's fees. Our estimate
  2. Charge what your agreements allow and bill back every vendor invoice. About $20,240 a year of the firm's revenue. Our estimate
  3. Keep the owners you have: statements on time, and no repair an owner first learns about from a statement. About $5,304 a year of the firm's revenue. Our estimate

The one number to improve first: days vacant per turnover. Today it is 34.

These figures are what each problem is costing you. They are not a promise of what will be recovered.

The scorecard

The ten main numbers we measure every three months.

Main number 30 September 2026 Better is Where it comes from Fix
The firm's revenue, last 12 months$540,000HigherQuickBooksAll
Units under management142HigherAppFolio3
Days vacant per turnover (seasonal)34LowerAppFolio1
Rental inquiries with no reply412 a year, or 103 a quarterLowerAppFolio, Quo, website form1
Leases renewed (seasonal)71%HigherAppFolio1
Rent paid by the 5th of the month74%HigherAppFolio3
Work orders open more than 14 days47LowerAppFolio3
Fees and vendor invoices allowed and not billed$20,240 a year, or $5,060 a quarterLowerAppFolio and QuickBooks2
Day of the month owner statements go out14thLowerAppFolio3
Owner's hours a week on calls and email26LowerQuo, and our estimate from the owner's count for emailAll

Each one gets a plain reading every three months: working, watch, or adjust.

Get one written from your own records.

One conversation to start. Nothing to prepare.

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