01The short version
Vacation Rental Business is a sound business that is losing bookings and goodwill in three places it cannot currently see.
What is working
- Gross bookings reached $1,480,000 in the last twelve months, up 1.9% with one home fewer. From your data
- Summer is close to full. 86.0% of summer nights sold, at an average of $560 a night. From your data
- Guests like the homes. The average Airbnb review score across the 16 homes is 4.71. From your data
Where you are losing money
- Guests who ask a question and wait. 620 people asked a question before booking. 190 of them waited more than four hours or never got an answer, and only 21 of those booked. 36% of all inquiries arrive between 8 in the evening and 8 in the morning. From your data
- Nights nobody can buy, and guests nobody invites back. 318 nights sat empty between two bookings because the gap was shorter than the home's minimum stay. 2,210 guests have stayed with you in three years, and none has ever been invited to return. From your data
- Problems that are known and not fixed in time. 62 stays began with a cleaning complaint and 47 homes were not ready at check in time. 17 maintenance items have been open more than 30 days. You gave back $14,280 in refunds and credits. From your data
The three things to fix, in order
- Answer every inquiry within minutes, at any hour. What it is costing you: about $29,600 a year in gross bookings. Our estimate
- Sell the gap nights and invite past guests back. About $33,500 a year in gross bookings. Our estimate
- Keep one record of what is wrong at each home, and send every owner statement on time. About $6,000 a year in refunds. Our estimate
The one number to improve first: the share of inquiries answered within one hour. Today it is 42%.
These figures are what each problem is costing you. They are not a promise of what will be recovered.
