Sample · Wellness and health practices

A sample Business Analysis for a wellness practice.

A full Business Analysis for a fictional wellness practice, with the list of numbers we track and the quarterly analysis that follows. Every figure is invented. The format and the depth are what you would receive.

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The documents

Read the whole sample.

First Business Analysis

Fourteen parts, built from the business's own records.

Print version (PDF)
The numbers we track

Ten main numbers and the supporting numbers behind them.

Print version (PDF)
Quarterly Business Analysis

We run one every three months. This is the second.

Print version (PDF)

What it reads

The software this sample was built from.

  • Jane
  • QuickBooks Online
  • Gusto
  • Quo phone system
  • Google Business Profile
  • Meta Ads
  • Mailchimp
  • Website booking page and contact form
  • The front desk's shared spreadsheet

Your own analysis reads whatever your business runs on.

Page one

The first page gives the answer.

01The short version

Wellness Practice is a sound practice that is losing patients and visits in three places it cannot currently see.

What is working

  • Revenue has grown each year, to $1,150,000 in the last twelve months. From your data
  • Patients send you patients. 192 of 600 new patients came from another patient, and 79% of those came back a second time. From your data
  • When a new patient leaves the first visit with the next one booked, 90% return. From your data

Where you are losing money

  • People who try to become patients and never hear back, and cancelled slots nobody is offered. 229 new inquiries got no reply. 651 slots cancelled inside 24 hours stayed empty, while 64 people sat on a waitlist. From your data
  • New patients who come once. 186 of 600 new patients never came a second time. 228 left the first visit with nothing booked. 412 patients have gone quiet in the last 90 to 180 days and nobody has contacted them. From your data
  • Visits delivered and not billed. 116 visits in the last twelve months have no charge and no note explaining why. 68 rejected insurance claims were never sent again. From your data

The three things to fix, in order

  1. Answer every new patient inquiry, and offer every cancelled slot to the people waiting. What it is costing you: about $26,100 a year. Our estimate
  2. Book the next visit before the patient leaves, and contact patients as they go quiet. About $25,800 a year. Our estimate
  3. Bill every visit, and fix the record problems. About $10,100 a year, plus up to $6,200 once. Our estimate

The one number to improve first: the share of late cancelled slots that are refilled. Today it is 18%.

These figures are what each problem is costing you. They are not a promise of what will be recovered.

The scorecard

The ten main numbers we measure every three months.

Main number 30 September 2026 Better is Where it comes from Fix
Revenue, last 12 months$1,150,000HigherQuickBooksAll
New patients, last 12 months612HigherJane1
New patients who came back a second time69%HigherJane2
New patients who left the first visit with the next one booked62%HigherJane2
Open hours that were booked (seasonal)71%HigherJane1
Late cancelled slots that were refilled18%HigherJane1
New inquiries with no reply57 a quarterLowerQuo, website form, Meta Ads1
Patients quiet for 90 to 180 days412LowerJane2
Arrived visits with no charge and no explanation29 a quarterLowerJane3
Owner's hours a week on office work12LowerOwner's estimate3

Each one gets a plain reading every three months: working, watch, or adjust.

Get one written from your own records.

One conversation to start. Nothing to prepare.

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